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Your Partner in Solutions, Strategy and Success

We, at Creative Newtech, are a team of industry veterans with over 200 years of combined experience and young talent, making us a trusted partner for global brands seeking success in India and beyond.

Your Partner In Growth,
Innovation And Excellence.

Creative Newtech Limited, founded by visionary leaders Mr. Ketan Patel and Mrs. Purvi Patel, bridges globally renowned brands with India’s vibrant, fast-evolving market.


We create possibilities that inspire progress.

Chairman And Managing Director

Ketan Patel

As pioneers of the Brand Licensing and Contract Manufacturing business model, we combine smart strategies, advanced expertise, and impeccable design quality to create impactful market solutions.

As market entry specialists, we empower niche global brands to penetrate the Indian market effectively.

This is our Mission. This is our Commitment.

This is Creative Newtech.

Our Vision


To be the trusted catalyst powering global brands to achieve success.

Our Mission for Brands

To harness our goodwill, expertise, and influence to introduce global brands and drive exceptional growth.

Our Mission for Dealers

To empower dealers with world-class opportunities and enduring success.

Our Values


We prioritize humility, creativity, responsibility, transparency, and integrity to achieve our goals.

Accreditations & Certifications

Authorized Economic
Operator Certificate

Three Star
Export House

Certified Company

ISO 9001:2015

1992

  • Started by Purvi and Ketan Patel as a trading concern with 2 employees

1997

  • Entered the distribution business as an Epson and Vintron reseller

2000

  • Microsoft sub-distribution in Maharashtra & Gujurat
  • Expanded operations in Western India

2004

  • Transitioned to a Private Ltd. company

2009

  • Entered the LFR division

2011

  • Foray into the Lifestyle business
  • Expanded to Northern India

2013

  • Exclusive distribution for 5 new global IT vendors

2014

  • Crossed the 10 branch benchmark
  • Expanded into South India

2015

  • Forayed into retail security business
  • Exclusive license for Honeywell

2017

  • Listed on NSE – SME stock exchange
  • Forayed into gaming products

2019

  • Migrated to NSE main Board

2020

  • Launched B-Safe brand of medical products
  • Launched Ckart online platform
  • Expanded the Honeywell mandate to 29 countries 

2021

  • Crossed 100 crores rupees turnover
  • Extended aggreement with Honeywell for air purifiers

2023

  • Crossed 1000 crore market cap

Timeline

Over 30 years of experience in delivering cutting-edge products

With over 30+ years of expertise and a portfolio of trusted brands like Honeywell, GoPro, ViewSonic, and Samsung; we focus on delivering innovative, high-growth solutions. Since 2016, our partnership with Honeywell has strengthened connections across India and 38 global markets, embodying the true ‘Power of Connect.’ among customers.

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Our Team

The Visionaries Behind Our Success

Ketan Patel

Founder & CMD

Ketan Patel

Founder & CMD

Purvi Patel

Co-Founder & Director

Purvi Patel

Co-Founder & Director

Abhijit Kanvinde

Chief Financial Officer

Abhijit Kanvinde

Chief Financial Officer

Vijay Advani

Director Sales

Vijay Advani

Director Sales

Surya Narayanen

Director Strategy

Surya Narayanen

Director Strategy

Upendra Singh

Vice President – Sales

Upendra Singh

Vice President – Sales

Mitesh Shah

Vice President – Finance

Mitesh Shah

Vice President – Finance

Amol Patil

Vice President – Sales and Product

Amol Patil

Vice President – Sales and Product

Anand Kumar RS

Vice President – Enterprise Business

Anand Kumar RS

Vice President – Enterprise Business

Debashish Phanse

Senior Manager Logistics

Debashish Phanse

Senior Manager Logistics

Nidhi Patel

Head – Strategy & Business Transformation

Nidhi Patel

Head – Strategy & Business Transformation

Tejas Doshi

Chief Compliance Officer

Tejas Doshi

Chief Compliance Officer
  • 3rd & 4th Floor, Plot No. 137AB, Kandivali Co Op Industrial Estate Limited, Charkop, Kandivali West, Mumbai – 400 067
  • 022 – 50612700
  • info@creativenewtech.com

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© 2024 Creative NewTech Limited. All rights reserved.

Founder & CMD

Ketan Patel

Ketan Patel is the visionary mastermind behind Creative Newtech’s transformation from a local distributor to a global powerhouse in brand licensing and market entry. An alumnus of IIM-Bangalore, he lives by the mantra, “If you don’t create, you don’t cherish,” believing that true growth comes from constantly shaping what’s to come .His leadership is marked by his ability to anticipate trends, embrace change, and lead with purpose, ensuring that the company remains a trailblazer in the global business arena.

Co-Founder & Director

Purvi Patel

Purvi Patel is the powerhouse behind the company’s strategic vision and operational brilliance. With an educational foundation from IIM-A and a background in pharmaceuticals, her expertise blends with her infectious optimism, inspiring everyone around her. She played a pivotal role in transforming Creative Newtech from a volume-focused distributor to a full-spectrum solutions provider for brands. Purvi’s visionary mindset, positivity and market insight have sparked a culture where innovation thrives.

Chief Financial Officer

Abhijit Kanvinde

Abhijit Kanvinde brings over 30+ years of experience across industries, combining financial expertise with visionary leadership to drive success. A seasoned Chartered Accountant and two-time IPO architect, he believes every idea’s foundation lies in profitability and clear planning. His leadership ensures Creative Newtech remains resilient and poised for future opportunities.

Director Sales

Vijay Advani

Vijay Advani’s leadership at Creative Newtech is defined by his ability to turn challenges into achievements through strategic foresight and market acumen. Known for his expectational skills, he has strengthened relationships with key players like Amazon, Flipkart, Paytm & more. Starting his career at just 16, he now, at 60, continues to steer the company towards success and innovation.

Director Strategy

Surya Narayanen

With an illustrious career spanning over 35+ years, Surya stands as a distinguished Director, CEO, Consultant, and Business Head, offering extensive organizational, financial, entrepreneurial, and turnaround experience. Surya is renowned for leading successful business operations with a laser-sharp focus on top and bottom-line profitability. Surya is not just a leader; he is an enterprising individual with an uncompromising commitment to performance excellence. Excellent communication skills and a proactive attitude in adapting to evolving business and technology challenges make Surya an invaluable asset.

Having travelled and transacted business worldwide, he holds a distinction in managing successful working capital utilization, overseeing new projects, and handling expansion assignments. With a diverse background in roles such as Group Financial Controller, Managing Director, Director, Consultant, Business Unit Lead, Investor, and Entrepreneur, Surya brings a wealth of experience and expertise to Creative’s Fold.

Vice President – Sales

Upendra Singh

With 30+ years of experience and 11 years in IT hardware, Upendra Singh leads with empathy and sharp strategy. As National Sales Head, he’s a master at building trust and inspiring teamwork. With a keen eye for market trends and a knack for building lasting relationships, he doesn’t just close deals—he opens doors to endless possibilities.

 Vice President – Finance

Mitesh Shah

With 26+ years at Creative Newtech, Mitesh Shah has been a cornerstone of our journey. A driving force behind digital transformation and seamless expansion, he leads with wisdom and determination. Always approachable, he is the go-to mentor for guidance, encouragement, and innovative problem-solving.

Vice President – Sales and Product

Amol Patil

With over two decades of experience in IT and an impressive academic background, Amol Patil is a powerhouse of expertise and innovation; he serves as a vital link between brands and internal teams. As the National Product Head, Amol takes charge of managing our diverse product portfolio, ensuring its success and growth.

Vice President –  Enterprise Business

Anand Kumar RS

Anand Kumar RS is a leader with a mission—to build, grow, and inspire. With 30+ years of experience in the IT hardware industry, he has a proven track record of building enterprise businesses from scratch, driving them to rapid growth and profitability. At CNL, he continues to inspire and lead with a progressive mindset, proving that success is built step by step.

Senior Manager Logistics

Debashish Phanse

Debashish Phanse is a visionary logistics leader with deep-rooted excellence in international logistics, freight forwarding and customs clearance. As the Senior Manager of Logistics, he believes that mastering the basics and keeping controllable under control are the true drivers of success. Beyond the boardroom, he stays committed to fitness with regular morning runs and marathons, reflecting his discipline and dedication.

Head – Strategy & Business Transformation

Nidhi Patel

Nidhi is a confident and assertive leader who values diverse perspectives and excels at building bridges across generations. As a Project Manager, she leverages her expertise to deliver impactful solutions that align with both global standards and local needs. Her strong passion for sustainability ensures that her work contributes to a more responsible and forward-thinking future. 

 Chief Compliance Officer

Tejas Doshi

With over 17+ years of expertise, Tejas Doshi specializes in corporate laws, regulatory filings and stakeholder management. He holds an MBA in International Finance (UK) and is a Professional Company Secretary excelling in IPOs, listing regulations, corporate governance, and legal compliance, including dispute resolution.  Beyond compliance, Tejas is a passionate chess enthusiast, dedicated to mastering the game’s complexities.

Sr. Accounts Executive - E Commerce
Business Development Associate - LFR
Sr. Accounts Taxation
Executive Assistant
Commercial Manager
CRM Executive
Area Sales Manager
BDM